Best Global Brands

01Apple

+4%

502,680 $m

02Microsoft

+14%

316,659 $m

03Amazon

+1%

276,929 $m

04Google

+3%

260,260 $m

05Samsung

+4%

91,407 $m

06Toyota

+8%

64,504 $m

07Mercedes-Benz

+9%

61,414 $m

08Coca-Cola

+1%

58,046 $m

09Nike

+7%

53,773 $m

10BMW

+10%

51,157 $m

11McDonald's

+5%

50,999 $m

12Tesla

+4%

49,937 $m

13Disney

-4%

48,258 $m

14Louis Vuitton

+5%

46,543 $m

15Cisco

+5%

43,345 $m

16Instagram

+8%

39,342 $m

17Adobe

+14%

34,991 $m

18IBM

+2%

34,921 $m

19Oracle

NEW

34,622 $m

20SAP

+5%

33,078 $m

21Facebook

-8%

31,625 $m

22Chanel

+6%

31,007 $m

23Hermès

+10%

30,190 $m

24Intel

-14%

28,298 $m

25YouTube

+7%

26,039 $m

26J.P. Morgan

+6%

25,876 $m

27Honda

+7%

24,412 $m

28American Express

+9%

24,093 $m

29IKEA

+5%

22,942 $m

30Accenture

+4%

21,320 $m

31Allianz

+12%

20,850 $m

32Hyundai

+18%

20,412 $m

33UPS

-4%

20,374 $m

34Gucci

-2%

19,969 $m

35Pepsi

+1%

19,767 $m

36Sony

+12%

19,065 $m

37Visa

+8%

18,611 $m

38Salesforce

+6%

18,317 $m

39Netflix

+9%

17,916 $m

40PayPal

+4%

17,794 $m

41Mastercard

+6%

17,133 $m

42adidas

+4%

16,568 $m

43Zara

+10%

16,502 $m

44AXA

+4%

16,401 $m

45Audi

+9%

16,352 $m

46Airbnb

+22%

16,344 $m

47Porsche

+20%

16,215 $m

48Starbucks

+10%

15,409 $m

49GE

+7%

15,303 $m

50Volkswagen

+2%

15,140 $m

51Ford

+3%

14,867 $m

52Nescafé

-2%

14,818 $m

53Siemens

+9%

14,588 $m

54Goldman Sachs

-2%

14,215 $m

55Pampers

-0%

13,771 $m

56H&M

+5%

13,649 $m

57L'Oréal Paris

+6%

13,638 $m

58Citi

+5%

13,624 $m

59LEGO

+10%

13,069 $m

60Red Bull

+12%

12,986 $m

61Budweiser

-16%

12,984 $m

62eBay

-0%

12,745 $m

63Nissan

+4%

12,676 $m

64HP

-0%

11,841 $m

65HSBC

+4%

11,734 $m

66Morgan Stanley

+3%

11,372 $m

67Nestlé

+4%

11,369 $m

68Philips

-12%

11,208 $m

69Spotify

+8%

11,114 $m

70Ferrari

+16%

10,830 $m

71Nintendo

-2%

10,498 $m

72Gillette

+2%

10,444 $m

73Colgate

+3%

10,433 $m

74Cartier

+4%

9,868 $m

753M

-7%

9,791 $m

76Dior

+8%

9,665 $m

77Santander

+7%

9,609 $m

78Danone

-4%

9,152 $m

79Kellogg's

+1%

8,861 $m

80LinkedIn

+13%

8,595 $m

81Corona

+4%

8,082 $m

82FedEx

-1%

8,067 $m

83Caterpillar

+9%

8,065 $m

84DHL

+3%

7,706 $m

85Jack Daniel's

+6%

7,595 $m

86Prada

+12%

7,321 $m

87Xiaomi

-1%

7,266 $m

88Kia

+7%

7,059 $m

89Tiffany & Co.

+7%

7,031 $m

90Panasonic

+6%

6,699 $m

91Hewlett Packard Enterprise

+2%

6,642 $m

92Huawei

-2%

6,512 $m

93Hennessy

+6%

6,447 $m

94Burberry

+9%

6,445 $m

95KFC

+5%

6,392 $m

96Johnson & Johnson

+4%

6,387 $m

97Sephora

+15%

6,329 $m

98Nespresso

NEW

6,168 $m

99Heineken

+1%

6,062 $m

100Canon

+3%

6,032 $m

【圖片資訊來源 Interbrand】